December 11, 2024<\/p>\n\n\n\n
The Asian Football Confederation (AFC) has announced the renewal of its media rights agreement with Sport 24, the dedicated live sports channel for the airline and cruise markets, through to 2028.<\/p>\n\n\n\n
The partnership will see Sport 24 broadcast the AFC\u2019s competitions on airlines and cruise ships around the world, including the AFC Asian Qualifiers \u2013 Road to 26\u2122, the AFC Asian Cup Saudi Arabia 2027\u2122, AFC Women\u2019s Asian Cup Australia 2026\u2122, as well as the AFC Champions League Elite\u2122 for the 2025\/26, 2026\/27, 2027\/28 and 2028\/29 seasons.<\/p>\n\n\n\n
Datuk Seri Windsor John<\/strong> , the AFC General Secretary<\/strong> , said: \u201cThe AFC is delighted to extend its partnership with Sport 24, which will showcase not only the ever-improving quality of the AFC\u2019s competitions but also expand the reach of Asian football to more audiences.<\/p>\n\n\n\n \u201cWe thank Sport 24 for their steadfast belief in the AFC\u2019s world-class competitions and we are excited to strengthen our partnership with them as we strive to create more memorable moments for our passionate fans and travellers all across the world.\u201d<\/p>\n\n\n\n Richard Wise, SVP Content and Channels at IMG<\/strong> , added: \u201cFootball is at the heart of Sport 24\u2019s vast portfolio of live sports, which we deliver to international passengers across airlines and cruise ships throughout the year. We\u2019re delighted to extend our partnership with the AFC to bring its world-class competitions to our global audiences for the next five years.\u201d<\/p>\n\n\n\n Sport 24 is owned and operated by the industry-leading global sports marketing agency, IMG. It can be viewed on more than 600 aircrafts and over 120 cruise ships, which include Etihad Airways, Emirates, Turkish Airlines, Singapore Airlines, Cathay Pacific, MSC Cruises, Carnival Cruise Line, Princess Cruises, Royal Caribbean Cruises and more. Sport 24 and Sport 24 Extra are produced from IMG\u2019s production headquarters at Stockley Park, near London\u2019s Heathrow Airport. Sport 24 also shows live action from Formula One, NBA, NFL (inflight only), golf\u2019s majors, tennis\u2019 grand slams, cricket tournaments and more.<\/p>\n\n\n\n The deal marks the latest addition to Sport 24\u2019s extensive live football coverage, which includes the Premier League, UEFA Champions League and UEFA Europa League.<\/p>\n\n\n\n Patrick Murphy, CEO of AFG<\/strong> , said: \u201cWe are dedicated to working along with the AFC in achieving their goal of elevating Asian football and making it accessible to fans globally. The partnership with Sport 24 brings us closer to realising this goal by making Asian football competitions available to fans everywhere, including in the skies and across the seas.\u201d<\/p>\n\n\n\n About the AFC<\/strong><\/p>\n\n\n\n The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Established in 1954, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises 47 Member Associations.<\/p>\n\n\n\n The AFC organises the AFC Asian Cup\u2122, the AFC Women\u2019s Asian Cup\u2122 and the AFC Futsal Asian Cup\u2122 which are the flagship Continental national team football and futsal competitions, while the AFC Champions League Elite\u2122 and AFC Women\u2019s Champions League\u2122 are the premier competitions for Asian clubs, drawing millions of fans to the beautiful game across the length and breadth of the Continent and beyond.<\/p>\n\n\n\n About IMG<\/strong><\/p>\n\n\n\n IMG is an industry-leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the All England Lawn Tennis & Croquet Club (Wimbledon), EuroLeague Basketball, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of Endeavor, a global sports and entertainment company.<\/p>\n\n\n\n About Asia Football Group<\/strong><\/p>\n\n\n\n Asia Football Group (AFG) is the exclusive commercial agency for the Asian Football Confederation\u2019s (AFC) competitions from 2023-2028. AFG\u2019s partnership with the AFC covers the commercial rights for all major AFC National Team and Club competitions, including the AFC Asian Cup\u2122, AFC Asian Qualifiers\u2122, AFC Women\u2019s Asian Cup\u2122, AFC Women\u2019s Olympic Qualifiers, AFC Champions League Elite\u2122, AFC Women\u2019s Champions League\u2122, and AFC Champions League Two\u2122 as well as AFC youth and futsal competitions.<\/p>\n","protected":false},"excerpt":{"rendered":" December 11, 2024 The Asian Football Confederation (AFC) has announced the renewal of its media rights agreement with Sport 24, the dedicated live sports channel for the airline and cruise markets, through to 2028. The partnership will see Sport 24 broadcast the AFC\u2019s competitions on airlines and cruise ships around the world, including the AFC […]<\/p>\n","protected":false},"author":1,"featured_media":872,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"sport":[],"event":[45],"author-date":[210],"class_list":["post-476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","event-afc-cup","author-date-december-2024"],"acf":[],"yoast_head":"\n