{"id":511,"date":"2022-09-07T18:57:00","date_gmt":"2022-09-07T17:57:00","guid":{"rendered":"https:\/\/sport24live.com\/news\/take-the-game-with-you-the-making-of\/"},"modified":"2025-03-05T15:20:24","modified_gmt":"2025-03-05T15:20:24","slug":"take-the-game-with-you-the-making-of","status":"publish","type":"post","link":"https:\/\/sport24live.com\/news\/take-the-game-with-you-the-making-of\/","title":{"rendered":"TAKE THE GAME WITH YOU &#8211; THE MAKING OF"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">September 7, 2022<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Earlier this summer, we travelled to Maidenhead to shoot our first-ever brand ad at the iconic White Waltham Airfield.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using an out-of-service Airbus A330 cabin fuselage, we worked with IMG Studios and Camouflage to bring our idea to life. Take The Game With You is a concept derived from our very own Creative Director Simon Pullinger, with the aim of building greater brand awareness around the unique experience of watching your favourite sports, live onboard your flight.<br>With the help of Daryl Goodrich, IMG Studios, and Camouflage, we have created our own content to tell our story, for the first time (see full list of credits at bottom of article). \u201c My concept was based on creating a surreal personification of as many different sports as possible, interacting in a humorous way with a family and other passengers as they board a plane. The young boy sitting with his family \u2018triggers\u2019 the moment the line-up of athletes start to appear when he turns on Sport 24 on his inflight screen, eventually revealing a long line-up of athletes to board the plane from outside. The strapline \u201cTake the Game with You\u201d perfectly encapsulated Sport 24\u2019s USP of delivering unmissable live sport even when travelling onboard at 40,000 ft.\u201d Simon Pullinger, Creative Director, Sport 24.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From squeezing an ice-hockey player (and all his gear) onto an aircraft, to having a real-life horse on set\u00e2\u20ac\u00a6 it was certainly different from a day in the office!<br>Here&#8217;s a first look at some behind-the-scenes from our shoot:<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"350\" data-id=\"721\" src=\"https:\/\/sport24live.com\/wp-content\/uploads\/2025\/01\/whatsapp_image_2022-09-02_at_1.53.34_pm.avif\" alt=\"\" class=\"wp-image-721\" srcset=\"https:\/\/sport24live.com\/wp-content\/uploads\/2025\/01\/whatsapp_image_2022-09-02_at_1.53.34_pm.avif 500w, https:\/\/sport24live.com\/wp-content\/uploads\/2025\/01\/whatsapp_image_2022-09-02_at_1.53.34_pm-300x210.avif 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"350\" data-id=\"724\" src=\"https:\/\/sport24live.com\/wp-content\/uploads\/2025\/01\/220707_24sport_s29_092_v2.avif\" alt=\"\" class=\"wp-image-724\" srcset=\"https:\/\/sport24live.com\/wp-content\/uploads\/2025\/01\/220707_24sport_s29_092_v2.avif 500w, https:\/\/sport24live.com\/wp-content\/uploads\/2025\/01\/220707_24sport_s29_092_v2-300x210.avif 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"350\" data-id=\"723\" src=\"https:\/\/sport24live.com\/wp-content\/uploads\/2025\/01\/whatsapp_image_2022-09-02_at_2.01.19_pm_1.avif\" alt=\"\" class=\"wp-image-723\" srcset=\"https:\/\/sport24live.com\/wp-content\/uploads\/2025\/01\/whatsapp_image_2022-09-02_at_2.01.19_pm_1.avif 500w, https:\/\/sport24live.com\/wp-content\/uploads\/2025\/01\/whatsapp_image_2022-09-02_at_2.01.19_pm_1-300x210.avif 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"350\" data-id=\"722\" src=\"https:\/\/sport24live.com\/wp-content\/uploads\/2025\/01\/220705_24sport_s11_382.avif\" alt=\"\" class=\"wp-image-722\" srcset=\"https:\/\/sport24live.com\/wp-content\/uploads\/2025\/01\/220705_24sport_s11_382.avif 500w, https:\/\/sport24live.com\/wp-content\/uploads\/2025\/01\/220705_24sport_s11_382-300x210.avif 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A special thanks to:<br>Creative Director: Simon Pullinger<br>Director: Daryl Goodrich<br>Producer: Nicholas Unsworth<br>DoP: David Meadows<br>Head of Visual Effects: Ross Greenless<br>VFX Artist: Chris Barralet<br>Sound Editor: Tony Wall<br>Offline Editor: Dan Merry<br>Online Editor: Rob Churcher #TAKETHEGAMEWITHYOU next time you travel \u00e2\u0153\u02c6\u00ef\u00b8\u008f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>September 7, 2022 Earlier this summer, we travelled to Maidenhead to shoot our first-ever brand ad at the iconic White Waltham Airfield. Using an out-of-service Airbus A330 cabin fuselage, we worked with IMG Studios and Camouflage to bring our idea to life. Take The Game With You is a concept derived from our very own [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":725,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"sport":[175],"event":[],"author-date":[193],"class_list":["post-511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","sport-multi-sport","author-date-september-2022"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TAKE THE GAME WITH YOU - THE MAKING OF - Sport 24<\/title>\n<meta name=\"description\" content=\"Discover the behind-the-scenes efforts that bring live sports to travelers worldwide with Sport 24.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sport24.website-in-dev.com\/news\/take-the-game-with-you-the-making-of\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TAKE THE GAME WITH YOU - THE MAKING OF - Sport 24\" \/>\n<meta property=\"og:description\" content=\"Discover the behind-the-scenes efforts that bring live sports to travelers worldwide with Sport 24.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sport24live.com\/news\/take-the-game-with-you-the-making-of\/\" \/>\n<meta property=\"og:site_name\" content=\"Sport 24\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sport24live\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-07T17:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-05T15:20:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sport24.website-in-dev.com\/wp-content\/uploads\/2025\/01\/220705_24sport_s4_153.avif\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sport24.website-in-dev.com\\\/news\\\/take-the-game-with-you-the-making-of\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sport24.website-in-dev.com\\\/news\\\/take-the-game-with-you-the-making-of\\\/\"},\"headline\":\"TAKE THE GAME WITH YOU &#8211; 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